Conductive rubber keypads became desirable because they look and feel like traditional push-button style switches, but do not have their inherent disadvantages. 

Silicone rubber keypads are such an integral part of so many electronic devices that we tend to take them for granted. It is easy to make the mistake that keypads are just a commodity. But in fact, a well-designed and manufactured keypad can contribute as significantly to a product's success as a poor keypad can to its failure.

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